Writing.

1. What actually gets you cited by AI assistants 14 August 2026Systems I run An agency told a client to build a special page for AI assistants to read. I checked the evidence instead. Four things get you cited, two of them are free, and some of what's being sold could hurt you.
2. What the Singularity Looks Like From a Company of One 27 July 2026Building lean Their thesis helps a firm of four hundred become a firm of ninety. I never had anything to shed. Same destination, opposite direction, and a very different amount of pain to get there.
3. I Graded the Futurists 26 July 2026Building lean I nearly bought a subscription to somebody else's thinking. Instead I graded them. Nine hits, four partials, seventeen misses, and one pattern that tells you exactly which of their predictions to trust.
4. One-Person Company Guide (2026): Who Really Runs One, and How 16 July 2026Building lean Almost nobody famous for running a one-person company is literally one person. Here is what they actually run, and how ordinary, capable people build well-paid, autonomous businesses of one.
5. The AI Chief of Staff Is Mostly Theatre 20 May 2026Systems I run The AI chief of staff is mostly theatre. The three rungs of autonomy, what is real versus sci-fi, and how far you can actually push it on your own.
6. Make Hay, Then Reinvest 8 May 2026Building lean Most people sell shovels. A few sell shovels and quietly buy the land. The three hedges, the bakery test, the long-term partnership spectrum, and five questions every operator should be sitting with this year.
7. The Lean Business Model: How to Build a High-Margin Business Without a Big Team 8 May 2026Building lean A lean business grows on systems and leverage rather than headcount. The six parts of the model, how I run four businesses on it, and where AI fits.
8. Company Brain (YC RFS 2026): Four Builders, One Architecture 30 April 2026Systems I run YC's Tom Blomfield gave the pattern a name: the company brain. Four serious builders, one architecture, the version I'm building, and the awkward truths about putting one inside a company.
9. What Is a Leanpreneur? The Business Model Built for 2026 27 April 2026Building lean Most business models assume you need more: more staff, more funding, more infrastructure. The Leanpreneur model starts from a different premise.
10. Harvey AI vs Claude for Law Firms (2026): When Each One Wins 21 April 2026Sector notes Harvey is a legal platform priced for the largest firms. Claude is a general model you configure around your own precedents. Here's how to tell which one your firm needs.
11. Intelligence Withdrawal and the Leanpreneur's Playbook 10 April 2026Building lean Santiago called it: intelligence withdrawal will be brutal. Token subsidies are ending and most distribution is rented. Five principles for protecting your business.
12. How I Built a Second Brain That Builds Itself 4 April 2026Systems I run A real autopilot doesn't fly the plane. It holds the course you set, adjusts for turbulence, and frees you to think about where you're going. I built one for my businesses.
13. On Constraint 4 April 2026Building lean My wife asked how many companies I'd pitched. Embarrassingly low.
14. How I Built a Content Engine That Runs While I Sleep 26 March 2026Systems I run A solo operator's system for turning daily writing into a week of content across four platforms, with overnight automation and one morning session.
15. On Craft - What My Dad's Plastering Business Taught Me About Building Lean 26 March 2026Building lean My dad ran a one-man plastering business for 50 years. No website, no ads, no marketing budget. Every job came from the last one. It took me two decades to understand why.
16. Why I Make My Espresso the Manual Way 24 March 2026Building lean On ritual, resilience, AI psychosis, and why some things are worth doing slowly by hand.
17. Why I'm Building a Community for Lean Operators 19 March 2026Building lean After 10 years running a recruitment business, I'm stepping into something new. Here's why I'm building the Leanpreneur community and what it means for what comes next.
18. Creating at the Speed of Thought 7 March 2026Systems I run The constraint on building has shifted. It's not execution capacity any more. It's judgement.
19. The Infrastructure Flip: From SaaS Subscriptions to Personal Software 28 February 2026Systems I run I cut hundreds from my monthly software bill by building personal systems with natural language. The infrastructure flip is here.
20. Why AI Can't Replace Your Best Recruiter (Yet) 26 February 2026Sector notes The most valuable thing a recruiter does, judgment under uncertainty, is the one thing AI still can't touch.
21. The New Reality of Recruitment: Why Efficiency, Not Volume, Will Define Winners 12 October 2025Sector notes After sitting on an APSCo panel about the future of recruitment, I spent the next week fielding questions from agency owners and reflecting.
22. Bridging the Gap: Job Boards Connect 2025 19 May 2025Sector notes Someone applied for 325 jobs in 24 hours. My notes from Job Boards Connect 2025 on why job boards and recruiters are solving the same problems in different languages.
23. A/B Testing Lessons for Leanpreneurs: Lior Neu-Ner's Pricing Experiments and Business Evolution 17 June 2024Operator interviews Lior Neu-ner runs Remote Rocketship alongside a 9-5 and A/B tests every pricing idea. Six experiments and what each one did to sign-ups and revenue.
24. Future-Proof Your Recruiting Career 15 May 2024Sector notes OpenAI's May 2024 launch gave me a kernel of fear. Where recruiters will still add value, what to hand off to AI, and the business development work worth keeping.
25. From Freelancer to Marketplace Maven: How Connor Finlayson Built a Profitable Business with No-Code Tools 27 April 2024Operator interviews How Connor Finlayson built Unicorn Factory, New Zealand's largest freelancer marketplace, with no-code tools, and now runs it in a few hours a month.
26. Multi-Hustle Mastery: Turning passion into profitable projects alongside the 9-5 5 April 2024Operator interviews Sam Dickie builds side projects that follow his curiosity, alongside a full-time product job. From 3D printing to selling Nocode.Tech, and the lean process behind his Creator Club newsletter.
27. Mastering the 4-Day Work Week: How Solopreneur Phil McParlane Uses AI and Automation to Run Multiple Businesses 30 March 2024Operator interviews Phil McParlane runs a 6-figure job board, 4dayweek.io, in under 30 hours a week. How he launched it on Hacker News, and the tools and custom GPTs he uses to keep it that way.
28. The New Definition of Lean Entrepreneurship - Leanpreneurism 23 March 2024Building lean I've always struggled with the question, 'what do you do?' This is the post where I settled on an answer: leanpreneur. How it differs from lean startup, solopreneurs and multipreneurs, and who it's for.
29. How to Win and Retain Business in Recruitment 15 March 2024Sector notes Advert shadowing, MPCs, owlers, flip calls, account growth, referrals and inbound. What has worked for me in winning recruitment clients, what hasn't, and the activity maths behind it.
30. The Lean Recruiter: How Recruitment Agencies Run Lean 10 March 2024Sector notes Bloated CRMs, hoarded jobs and unengaged databases. How I split a recruitment business into five areas and decide what to keep, automate or outsource in each.
31. Progression is Never Linear 6 March 2024Building lean Boltjobs traffic, my weight, and a house my dad built single-handedly while we lived in a caravan on the lawn. Progress is never a straight line.
32. An Airtable ATS: For Lean and Startup Recruitment Agencies 29 February 2024Sector notes After four recruitment CRM/ATS platforms in five years, I built my own on Airtable. What it costs, how it connects to email and client apps, and where it stops working.
33. Merging Job Boards and Recruitment Services 1 February 2024Sector notes Recruiters know little about job boards and job board owners know little about recruitment. Reed's story, the case for each side, and two years running Boltjobs.com alongside a recruitment business.

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