how I think AI is a tool. Business fundamentals are the strategy.
I’ve spent twenty years building businesses - recruitment, marketplace platforms, consulting, autonomous systems. What I’ve learned is that the best businesses run lean. Fewer people, smarter systems, higher margins. Technology accelerates that, but it doesn’t replace the fundamentals.
I believe the future of business is lean. Not zero-human. Not bloated. Lean. AI and modern tools mean individuals and small teams can operate at the scale of companies ten times their size. The goal isn’t to replace people - it’s to stop wasting their time on work that doesn’t need them.
The winners combine good business sense with the right technology in the right places. Build first, subscribe later. Own your tools where you can. Direct access to the decision-maker. No committees, no gatekeepers. Implementation, not theory.
20+Years in business
4Companies built
5+Years hands-on with AI