Alex Lockey Start a project

The work.

Systems that run inside real businesses. Each one is drawn the way it works, with what changed.

Large drafting room with draughtsmen at tables under hanging lamps

EDMA

Deal intelligence for an M&A boutique in the education sector

Analyst-grade coverage of a market, run by a small team.

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Sources: filings and news, then Vault: every company, then Agents: buyer lists, then Review: drafts queue, then Partners: decide and act

Sales intelligence engine

GTM engine for a specialist advisory firm (client under NDA)

59,000+ filings read and £1.9bn of addressable market mapped across 3,600 companies.

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Filings: 59,000+ scans, then Reader 1: extract figures, then Reader 2: independent check, then Quote: verified source, then Sales team: who to call

Value creation index

Diagnostic and ongoing measurement for an investment and advisory partnership (client under NDA)

One line from first look to return, measured the same way at every stage.

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Origination: where deals start, then Intelligence: what we know, then Diligence: the diagnostic, then Measurement: ongoing, monthly, then Partners: act on value created

Bench

Productised service for recruitment agencies on Claude or ChatGPT

One memory the whole agency owns, and every consultant can ask.

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Capture: Teams, email, calls, then Match: candidate, client, role, then Brain: the why, filed, then Ask: from Claude or ChatGPT, then Consultant: confirms every change

How I run

My own operating system for my own businesses

The company flies on autopilot overnight. By day I take the controls: I decide and act.

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Inputs: mail and calls, then Agents: triage, research, then Ledger: every commitment, then Brief: each morning, then Alex: decides and acts

ROI for AI

AI returns tool for leaders on the ROI for AI Bootcamp, with The Performance Academy

1% on each of seven drivers lifts EBITDA by 67.7% in the modelled example.

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Drivers: seven of EBITDA, then AI play: one per driver, then Gain: 1% each, then Compounding: through the P&L, then Leader: chooses where

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