Marketing and commercial managers

4 of 36 tasks in this role are things an AI can already do today. Task list mapped via O*NET "Search Marketing Strategists" (13-1161.01).

1. Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

   AI can do thisimportance 4.3/5
2. Create content strategies for digital media.

   AI can do thisimportance 4.1/5
3. Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).

   AI can do thisimportance 3.1/5
4. Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.

   AI can do thisimportance 2.3/5
5. Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

   Human workimportance 4.5/5
6. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

   Human workimportance 4.5/5
7. Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

   Human workimportance 4.5/5
8. Participate in the development or implementation of online marketing strategy.

   Human workimportance 4.5/5
9. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

   Human workimportance 4.3/5
10. Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

    Human workimportance 4.2/5
11. Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

    Human workimportance 4.2/5
12. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

    Human workimportance 4.1/5
13. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.

    Human workimportance 3.9/5
14. Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

    Human workimportance 3.9/5
15. Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

    Human workimportance 3.8/5
16. Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

    Human workimportance 3.7/5
17. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

    Human workimportance 3.6/5
18. Propose online or multiple-sales-channel campaigns to marketing executives.

    Human workimportance 3.5/5
19. Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.

    Human workimportance 3.5/5
20. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.

    Human workimportance 3.5/5
21. Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.

    Human workimportance 3.4/5
22. Implement online customer service processes to ensure positive and consistent user experiences.

    Human workimportance 3.4/5
23. Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.

    Human workimportance 3.4/5
24. Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.

    Human workimportance 3.3/5
25. Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.

    Human workimportance 3.2/5
26. Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.

    Human workimportance 3.1/5
27. Execute or manage social media campaigns to inform search marketing tactics.

    Human workimportance 3.0/5
28. Conduct financial modeling for online marketing programs or Web site revenue forecasting.

    Human workimportance 3.0/5
29. Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.

    Human workimportance 3.0/5
30. Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.

    Human workimportance 2.9/5
31. Execute or manage banner, video, or other non-text link ad campaigns.

    Human workimportance 2.9/5
32. Assist in the evaluation or negotiation of contracts with vendors or online partners.

    Human workimportance 2.9/5
33. Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.

    Human workimportance 2.9/5
34. Assist in the development of online transaction or security policies.

    Human workimportance 2.8/5
35. Execute and manage communications with digital journalists or bloggers.

    Human workimportance 2.8/5
36. Resolve product availability problems in collaboration with customer service staff.

    Human workimportance 2.7/5