UK AI Exposure · Professional occupations
Public relations professionals
Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.
- Employees (UK)
- 39k
- Median annual pay
- £36,336
- Exposure score ?
- 2.3/10 Low direct 2.3 · with tools 9.4
- Wage exposure
- £326m
Higher exposure than 85% of the 379 UK occupations we scored.
What this score means
A handful of tasks in this role are touchable by AI, mostly around paperwork, scheduling and basic writing. The shape of the role stays the same - some parts just get faster.
If you're in this role, here's what to do now
Pick the two or three most repetitive things in your week and try an LLM on them. Most people underestimate what Claude or ChatGPT can already do for admin-shaped work. The time you get back is the dividend.
The tasks in this role, ranked by AI exposure
Below are the real tasks O*NET records for this occupation, sorted highest exposure first. "AI can do this" means a language model can already handle the task directly. "AI can help" means an LLM can assist but not replace. "Human work" means today's AI doesn't touch it. Importance is O*NET's 1–5 rating of how central each task is to the role.
4 of 18 tasks in this role are things an AI can already do today. Task list mapped via O*NET "Public Relations Specialists" (27-3031.00).
Post and update content on the company's Web site and social media outlets.
Write press releases or other media communications to promote clients.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Prepare or deliver speeches to further public relations objectives.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Coach client representatives in effective communication with the public or with employees.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.
Coordinate public responses to environmental management incidents or conflicts.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Develop marketing campaigns for environmental technologies or services.
Purchase advertising space or time as required to promote client's product or agenda.
Where a project with Alex usually starts for this role
These are the highest-importance tasks in this role that a language model can already handle directly. In a typical engagement the first wins come from building workflows around these, so they stop eating your team's time.
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Post and update content on the company's Web site and social media outlets.
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Write press releases or other media communications to promote clients.
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Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Every role has three or four wedges like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days. Talk to Alex about a project →
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Methodology
This role's exposure score comes from Eloundou et al's 2023 GPT task labels, aggregated by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 via ISCO-08 (ONS Vol 2 coding index) and US SOC 2010 (BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional. ASHE covers employees only, so self-employed workers are not counted.
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