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Travel agents

Caring, leisure and other service occupations, SOC 2020 code 6212. Back to the map

Travel agents advise travellers upon travel arrangements, make bookings and receive payment for travel arrangements made.

Employees (UK)
19k
Median annual pay
£26,426
Exposure score ?
1.1/10 Minimal 9.1/10 Very high strict reading, with tools is 9.1/10 with-tools reading, strict is 1.1/10
Wage exposure
£55m £457m

Higher exposure than 60% of the 379 UK occupations we scored.

Read the score as
What a model can do unaided. A model plus workflow tools, closer to how work runs in 2026.

What this score means.

Most of this role's work is still hard for AI: physical presence, practised skill, judgement in context and direct care, the things that do not turn into text.

If you are in this role

Nothing here is under pressure today, but the frontier moves. Learn enough to direct AI at the paperwork around the job. People in hands-on roles who can do that become unusually useful inside their organisations.

Almost every routine task in this role is within reach of today's models. Roles like this are being rebuilt, usually not by disappearing but by one person using AI to produce what several did.

If you are in this role

Be the person doing the rebuilding. People who learn to run this kind of work with AI become very valuable, and the ones who wait tend to have the change made for them.

Two clerks at the US Census Bureau punching population cards on a pantograph and a keypunch, with filing boxes behind them

Where the work usually starts.

This role's strict reading is low because its top tasks are judgement, not drafting. The three highest-stakes tasks below are still usually where the work starts. Switch to With tools to see what AI plus the right context can take on.

  1. Examine passenger documentation to determine destinations and to assign boarding passes.

    O*NET importance 4.8 of 5 Still needs a person under the strict reading

  2. Trace lost, delayed, or misdirected baggage for customers.

    O*NET importance 4.8 of 5 Still needs a person under the strict reading

  3. Check baggage and cargo and direct passengers to designated locations for loading.

    O*NET importance 4.8 of 5 Still needs a person under the strict reading

These are the most important tasks AI can already handle when paired with the right tools and context. The first wins usually come from building workflows around them. That is the difference between a model that could do the job and one that actually does it inside your business.

  1. Examine passenger documentation to determine destinations and to assign boarding passes.

    O*NET importance 4.8 of 5 AI can do this with workflow tools

  2. Trace lost, delayed, or misdirected baggage for customers.

    O*NET importance 4.8 of 5 AI can do this with workflow tools

  3. Confer with customers to determine their service requirements and travel preferences.

    O*NET importance 4.6 of 5 AI can do this with workflow tools

Every role has three or four places like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days.

Every task in the role.

Every O*NET task for this occupation, split by what AI can do unaided and what still needs a person. Importance is O*NET's 1 to 5 rating of how central each task is.

What AI can already do

2 of 21 tasks, unaided

  1. Announce arrival and departure information, using public address systems.

    Importance 4.5 of 5

  2. Answer inquiries regarding information, such as schedules, accommodations, procedures, or policies.

    Importance 4.4 of 5

What still needs a person

19 of 21 tasks

  1. Examine passenger documentation to determine destinations and to assign boarding passes.

    Importance 4.8 of 5

  2. Trace lost, delayed, or misdirected baggage for customers.

    Importance 4.8 of 5

  3. Check baggage and cargo and direct passengers to designated locations for loading.

    Importance 4.8 of 5

  4. Provide boarding or disembarking assistance to passengers needing special assistance.

    Importance 4.8 of 5

  5. Confer with customers to determine their service requirements and travel preferences.

    Importance 4.6 of 5

  6. Provide clients with assistance in preparing required travel documents and forms.

    Importance 4.5 of 5

  7. Prepare customer invoices and accept payment.

    Importance 4.5 of 5

  8. Determine whether space is available on travel dates requested by customers, assigning requested spaces when available.

    Importance 4.5 of 5

  9. Assemble and issue required documentation, such as tickets, travel insurance policies, or itineraries.

    Importance 4.4 of 5

  10. Maintain computerized inventories of available passenger space and provide information on space reserved or available.

    Importance 4.4 of 5

  11. Inform clients of essential travel information, such as travel times, transportation connections, or medical and visa requirements.

    Importance 4.4 of 5

  12. Plan routes, itineraries, and accommodation details, and compute fares and fees, using schedules, rate books, and computers.

    Importance 4.4 of 5

  13. Open or close information facilities.

    Importance 4.2 of 5

  14. Make and confirm reservations for transportation and accommodations, using telephones, faxes, mail, and computers.

    Importance 4.2 of 5

  15. Keep information facilities clean during operation.

    Importance 4.0 of 5

  16. Provide customers with travel suggestions and information sources, such as guides, directories, brochures, or maps.

    Importance 4.0 of 5

  17. Contact customers or travel agents to advise them of travel conveyance changes or to confirm reservations.

    Importance 3.3 of 5

  18. Promote particular destinations, tour packages, and other travel services.

    Importance 3.2 of 5

  19. Contact motel, hotel, resort, and travel operators to obtain current advertising literature.

    Importance 2.8 of 5

What AI can already do

17 of 21 tasks, with tools

  1. Examine passenger documentation to determine destinations and to assign boarding passes.

    Importance 4.8 of 5

  2. Trace lost, delayed, or misdirected baggage for customers.

    Importance 4.8 of 5

  3. Confer with customers to determine their service requirements and travel preferences.

    Importance 4.6 of 5

  4. Announce arrival and departure information, using public address systems.

    Importance 4.5 of 5

  5. Provide clients with assistance in preparing required travel documents and forms.

    Importance 4.5 of 5

  6. Prepare customer invoices and accept payment.

    Importance 4.5 of 5

  7. Determine whether space is available on travel dates requested by customers, assigning requested spaces when available.

    Importance 4.5 of 5

  8. Assemble and issue required documentation, such as tickets, travel insurance policies, or itineraries.

    Importance 4.4 of 5

  9. Maintain computerized inventories of available passenger space and provide information on space reserved or available.

    Importance 4.4 of 5

  10. Inform clients of essential travel information, such as travel times, transportation connections, or medical and visa requirements.

    Importance 4.4 of 5

  11. Answer inquiries regarding information, such as schedules, accommodations, procedures, or policies.

    Importance 4.4 of 5

  12. Plan routes, itineraries, and accommodation details, and compute fares and fees, using schedules, rate books, and computers.

    Importance 4.4 of 5

  13. Make and confirm reservations for transportation and accommodations, using telephones, faxes, mail, and computers.

    Importance 4.2 of 5

  14. Provide customers with travel suggestions and information sources, such as guides, directories, brochures, or maps.

    Importance 4.0 of 5

  15. Contact customers or travel agents to advise them of travel conveyance changes or to confirm reservations.

    Importance 3.3 of 5

  16. Promote particular destinations, tour packages, and other travel services.

    Importance 3.2 of 5

  17. Contact motel, hotel, resort, and travel operators to obtain current advertising literature.

    Importance 2.8 of 5

What still needs a person

4 of 21 tasks

  1. Check baggage and cargo and direct passengers to designated locations for loading.

    Importance 4.8 of 5

  2. Provide boarding or disembarking assistance to passengers needing special assistance.

    Importance 4.8 of 5

  3. Open or close information facilities.

    Importance 4.2 of 5

  4. Keep information facilities clean during operation.

    Importance 4.0 of 5

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This role's score comes from Eloundou et al's 2023 task labels, weighted by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 through ISCO-08 (the ONS coding index) and US SOC 2010 (the BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional, which covers employees only.

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