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Social services managers

and directors

Managers, directors and senior officials, SOC 2020 code 1172. Back to the map

Social services managers and directors plan, organise, direct and co-ordinate the resources and commission the services necessary to protect the welfare of certain groups within local authorities including children and young people, families under stress, people with disabilities, elderly people and people needing help as a result of illness.

Employees (UK)
13k
Median annual pay
£45,155
Exposure score ?
0.7/10 Minimal 7.4/10 High strict reading, with tools is 7.4/10 with-tools reading, strict is 0.7/10
Wage exposure
£41m £434m

Higher exposure than 34% of the 379 UK occupations we scored.

Read the score as
What a model can do unaided. A model plus workflow tools, closer to how work runs in 2026.

What this score means.

Most of this role's work is still hard for AI: physical presence, practised skill, judgement in context and direct care, the things that do not turn into text.

If you are in this role

Nothing here is under pressure today, but the frontier moves. Learn enough to direct AI at the paperwork around the job. People in hands-on roles who can do that become unusually useful inside their organisations.

Most of the routine work in this role can already be done by a capable model. The role does not disappear, but its shape changes, and one person can credibly cover the work of several.

If you are in this role

Stop spending time on what a model can do well. Your value is judgement, relationships and the parts of the work that need you in the room. Redesign the workflow around that before someone else does it for you.

Two clerks at the US Census Bureau punching population cards on a pantograph and a keypunch, with filing boxes behind them

Where the work usually starts.

This role's strict reading is low because its top tasks are judgement, not drafting. The three highest-stakes tasks below are still usually where the work starts. Switch to With tools to see what AI plus the right context can take on.

  1. Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management.

    O*NET importance 4.4 of 5 Still needs a person under the strict reading

  2. Direct activities of professional and technical staff members and volunteers.

    O*NET importance 4.4 of 5 Still needs a person under the strict reading

  3. Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.

    O*NET importance 4.3 of 5 Still needs a person under the strict reading

These are the most important tasks AI can already handle when paired with the right tools and context. The first wins usually come from building workflows around them. That is the difference between a model that could do the job and one that actually does it inside your business.

  1. Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management.

    O*NET importance 4.4 of 5 AI can do this with workflow tools

  2. Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.

    O*NET importance 4.3 of 5 AI can do this with workflow tools

  3. Participate in the determination of organizational policies regarding such issues as participant eligibility, program requirements, and program benefits.

    O*NET importance 4.3 of 5 AI can do this with workflow tools

Every role has three or four places like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days.

Every task in the role.

Every O*NET task for this occupation, split by what AI can do unaided and what still needs a person. Importance is O*NET's 1 to 5 rating of how central each task is.

What AI can already do

1 of 16 tasks, unaided

  1. Prepare and maintain records and reports, such as budgets, personnel records, or training manuals.

    Importance 4.2 of 5

What still needs a person

15 of 16 tasks

  1. Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management.

    Importance 4.4 of 5

  2. Direct activities of professional and technical staff members and volunteers.

    Importance 4.4 of 5

  3. Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.

    Importance 4.3 of 5

  4. Participate in the determination of organizational policies regarding such issues as participant eligibility, program requirements, and program benefits.

    Importance 4.3 of 5

  5. Provide direct service and support to individuals or clients, such as handling a referral for child advocacy issues, conducting a needs evaluation, or resolving complaints.

    Importance 4.2 of 5

  6. Establish and maintain relationships with other agencies and organizations in community to meet community needs and to ensure that services are not duplicated.

    Importance 4.0 of 5

  7. Recruit, interview, and hire or sign up volunteers and staff.

    Importance 4.0 of 5

  8. Research and analyze member or community needs to determine program directions and goals.

    Importance 3.9 of 5

  9. Implement and evaluate staff, volunteer, or community training programs.

    Importance 3.9 of 5

  10. Act as consultants to agency staff and other community programs regarding the interpretation of program-related federal, state, and county regulations and policies.

    Importance 3.7 of 5

  11. Analyze proposed legislation, regulations, or rule changes to determine how agency services could be impacted.

    Importance 3.6 of 5

  12. Plan and administer budgets for programs, equipment, and support services.

    Importance 3.6 of 5

  13. Speak to community groups to explain and interpret agency purposes, programs, and policies.

    Importance 3.4 of 5

  14. Represent organizations in relations with governmental and media institutions.

    Importance 3.4 of 5

  15. Direct fundraising activities and the preparation of public relations materials.

    Importance 3.4 of 5

What AI can already do

12 of 16 tasks, with tools

  1. Establish and oversee administrative procedures to meet objectives set by boards of directors or senior management.

    Importance 4.4 of 5

  2. Evaluate the work of staff and volunteers to ensure that programs are of appropriate quality and that resources are used effectively.

    Importance 4.3 of 5

  3. Participate in the determination of organizational policies regarding such issues as participant eligibility, program requirements, and program benefits.

    Importance 4.3 of 5

  4. Prepare and maintain records and reports, such as budgets, personnel records, or training manuals.

    Importance 4.2 of 5

  5. Recruit, interview, and hire or sign up volunteers and staff.

    Importance 4.0 of 5

  6. Research and analyze member or community needs to determine program directions and goals.

    Importance 3.9 of 5

  7. Implement and evaluate staff, volunteer, or community training programs.

    Importance 3.9 of 5

  8. Act as consultants to agency staff and other community programs regarding the interpretation of program-related federal, state, and county regulations and policies.

    Importance 3.7 of 5

  9. Analyze proposed legislation, regulations, or rule changes to determine how agency services could be impacted.

    Importance 3.6 of 5

  10. Plan and administer budgets for programs, equipment, and support services.

    Importance 3.6 of 5

  11. Represent organizations in relations with governmental and media institutions.

    Importance 3.4 of 5

  12. Direct fundraising activities and the preparation of public relations materials.

    Importance 3.4 of 5

What still needs a person

4 of 16 tasks

  1. Direct activities of professional and technical staff members and volunteers.

    Importance 4.4 of 5

  2. Provide direct service and support to individuals or clients, such as handling a referral for child advocacy issues, conducting a needs evaluation, or resolving complaints.

    Importance 4.2 of 5

  3. Establish and maintain relationships with other agencies and organizations in community to meet community needs and to ensure that services are not duplicated.

    Importance 4.0 of 5

  4. Speak to community groups to explain and interpret agency purposes, programs, and policies.

    Importance 3.4 of 5

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This role's score comes from Eloundou et al's 2023 task labels, weighted by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 through ISCO-08 (the ONS coding index) and US SOC 2010 (the BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional, which covers employees only.

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