UK AI Exposure · Managers, directors and senior officials
Public relations and communications directors
Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
- Employees (UK)
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- Median annual pay
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- Exposure score ?
- 0.0/10 Minimal 9.5/10 Very high strict reading · with tools is 9.5/10 with-tools reading · strict is 0.0/10
- Wage exposure
- - -
Higher exposure than 1% of the 379 UK occupations we scored.
What this score means
Most of this role's work is still genuinely hard for AI to do. Physical presence, bodily skill, high-context judgment, direct human care - the things that don't translate to text.
If you're in this role, here's what to do now
You're not in the firing line today. But the frontier moves. Build enough AI fluency now that you can direct it for the parts of your work that could benefit. People in unexposed roles who understand AI become unusually valuable inside their organisations.
Almost every routine task in this role is within reach of today's language models. Roles at this level are getting rebuilt - often not by disappearing, but by one person using AI to do three or five people's output.
If you're in this role, here's what to do now
You don't need to be afraid. You need to be the person doing the rebuilding. The operators who learn to direct AI at scale in this kind of work become hugely valuable. The ones who wait to be told what to do get told what to do - and that thing is often 'we don't need as many of you anymore.'
Where a project with Alex usually starts for this role
This role's strict reading is low because its top tasks are judgment, not drafting. The three highest-stakes tasks below are still usually where we start — flip the toggle to 'With tools' to see what AI plus the right context can compress.
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
These are the highest-importance tasks AI can already handle when paired with the right tools and context. In a typical engagement the first wins come from building workflows around these — usually the difference between an LLM that can technically do the job and one that actually does it inside your business.
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Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
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Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
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Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Every role has three or four wedges like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days. Talk to Alex about a project →
The full task breakdown
Every O*NET task for this occupation, split by what AI can already do unaided versus what still needs a human. Importance is O*NET's 1–5 rating of how central each task is to the role.
Tasks via O*NET "Advertising and Promotions Managers" (11-2011.00).
What AI can already do
0 of 30 tasks · unaided
No tasks here are labelled as something an LLM can do unaided. Switch to 'With tools' above to see what changes when AI is paired with the right context.
Where humans still hold the line
30 of 30 tasks
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare and negotiate advertising and sales contracts.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Train and direct workers engaged in developing and producing advertisements.
Contact organizations to explain services and facilities offered.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Represent company at trade association meetings to promote products.
Direct and coordinate product research and development.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Analyze marketing or sales trends to forecast future conditions.
Analyze the effectiveness of marketing tactics or channels.
Attend or participate in conferences, community events, and promotional events related to products or technologies.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Tasks via O*NET "Advertising and Promotions Managers" (11-2011.00).
What AI can already do
28 of 30 tasks · with tools
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
Coordinate with the media to disseminate advertising.
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Plan and execute advertising policies and strategies for organizations.
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Prepare and negotiate advertising and sales contracts.
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
Prepare budgets and submit estimates for program costs as part of campaign plan development.
Train and direct workers engaged in developing and producing advertisements.
Contact organizations to explain services and facilities offered.
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
Direct and coordinate product research and development.
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Analyze marketing or sales trends to forecast future conditions.
Analyze the effectiveness of marketing tactics or channels.
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Where humans still hold the line
2 of 30 tasks
Represent company at trade association meetings to promote products.
Attend or participate in conferences, community events, and promotional events related to products or technologies.
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Methodology
This role's exposure score comes from Eloundou et al's 2023 GPT task labels, aggregated by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 via ISCO-08 (ONS Vol 2 coding index) and US SOC 2010 (BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional. ASHE covers employees only, so self-employed workers are not counted.
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