Market research interviewers
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
- Employees (UK)
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- Median annual pay
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- Exposure score ?
- 5.0/10 Moderate 8.3/10 Very high strict reading, with tools is 8.3/10 with-tools reading, strict is 5.0/10
- Wage exposure
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Higher exposure than 96% of the 379 UK occupations we scored.
What this score means.
A real share of the task list is within reach, especially drafting, summarising, research and analysis. People in this role who learn to direct AI well will pull ahead of those who do not.
If you are in this role
Treat AI like a capable junior you manage. Where you would hand a task to a junior with a clear brief, AI can do it now. Spend the time you get back on judgement and relationships.
Almost every routine task in this role is within reach of today's models. Roles like this are being rebuilt, usually not by disappearing but by one person using AI to produce what several did.
If you are in this role
Be the person doing the rebuilding. People who learn to run this kind of work with AI become very valuable, and the ones who wait tend to have the change made for them.
Where the work usually starts.
These are the most important tasks a language model can already handle directly. In a typical engagement the first wins come from building workflows around them, so they stop eating the team's time.
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Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
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Identify and report problems in obtaining valid data.
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Review data obtained from interview for completeness and accuracy.
These are the most important tasks AI can already handle when paired with the right tools and context. The first wins usually come from building workflows around them. That is the difference between a model that could do the job and one that actually does it inside your business.
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Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
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Locate and list addresses and households.
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Identify and report problems in obtaining valid data.
Every role has three or four places like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days.
Every task in the role.
Every O*NET task for this occupation, split by what AI can do unaided and what still needs a person. Importance is O*NET's 1 to 5 rating of how central each task is.
Tasks via O*NET "Interviewers, Except Eligibility and Loan" (43-4111.00).
What AI can already do
8 of 16 tasks, unaided
Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
Identify and report problems in obtaining valid data.
Review data obtained from interview for completeness and accuracy.
Compile, record, and code results or data from interview or survey, using computer or specified form.
Assist individuals in filling out applications or questionnaires.
Identify and resolve inconsistencies in interviewees' responses by means of appropriate questioning or explanation.
Prepare reports to provide answers in response to specific problems.
Explain survey objectives and procedures to interviewees and interpret survey questions to help interviewees' comprehension.
What still needs a person
8 of 16 tasks
Locate and list addresses and households.
Ensure payment for services by verifying benefits with the person's insurance provider or working out financing options.
Perform office duties, such as telemarketing or customer service inquiries, maintaining staff records, billing patients, or receiving payments.
Perform patient services, such as answering the telephone or assisting patients with financial or medical questions.
Contact individuals to be interviewed at home, place of business, or field location, by telephone, mail, or in person.
Supervise or train other staff members.
Collect and analyze data, such as studying old records, tallying the number of outpatients entering each day or week, or participating in federal, state, or local population surveys as a Census Enumerator.
Meet with supervisor daily to submit completed assignments and discuss progress.
Tasks via O*NET "Interviewers, Except Eligibility and Loan" (43-4111.00).
What AI can already do
13 of 16 tasks, with tools
Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
Locate and list addresses and households.
Identify and report problems in obtaining valid data.
Ensure payment for services by verifying benefits with the person's insurance provider or working out financing options.
Perform office duties, such as telemarketing or customer service inquiries, maintaining staff records, billing patients, or receiving payments.
Review data obtained from interview for completeness and accuracy.
Compile, record, and code results or data from interview or survey, using computer or specified form.
Perform patient services, such as answering the telephone or assisting patients with financial or medical questions.
Assist individuals in filling out applications or questionnaires.
Identify and resolve inconsistencies in interviewees' responses by means of appropriate questioning or explanation.
Collect and analyze data, such as studying old records, tallying the number of outpatients entering each day or week, or participating in federal, state, or local population surveys as a Census Enumerator.
Prepare reports to provide answers in response to specific problems.
Explain survey objectives and procedures to interviewees and interpret survey questions to help interviewees' comprehension.
What still needs a person
3 of 16 tasks
Contact individuals to be interviewed at home, place of business, or field location, by telephone, mail, or in person.
Supervise or train other staff members.
Meet with supervisor daily to submit completed assignments and discuss progress.
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Related occupations.
Other roles in Sales and customer service occupations, and roles close by exposure.
What it means for your sector.
This role's score comes from Eloundou et al's 2023 task labels, weighted by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 through ISCO-08 (the ONS coding index) and US SOC 2010 (the BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional, which covers employees only.
Back to the mapMethodologySources (PDF)Built 29 April 2026
Pictures
- "Census pantograph and 1930s keypunches" by U.S. Census Bureau employees, public domain, via Wikimedia Commons
- "Shepard Barclay, St. Louis lawyer, in his office" by Missouri Historical Society via DPLA, no known copyright restrictions, via Wikimedia Commons
- "Accountant's Office LCCN2016824374" by National Photo Company Collection, public domain, via Wikimedia Commons
- "Employment service in Oulu in the spring 1931" by Finnish Heritage Agency (Museovirasto), CC BY 4.0, via Wikimedia Commons