UK AI Exposure · Sales and customer service occupations
Market research interviewers
Market research interviewers conduct interviews to collect information on the opinions and preferences of consumers, businesses, the electorate and other selected groups.
- Employees (UK)
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- Median annual pay
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- Exposure score ?
- 5.0/10 Moderate 8.3/10 Very high strict reading · with tools is 8.3/10 with-tools reading · strict is 5.0/10
- Wage exposure
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Higher exposure than 96% of the 379 UK occupations we scored.
What this score means
A meaningful slice of the task inventory is AI-reachable - the drafting, summarising, research and analysis parts especially. This role is at the point where the people who learn to direct AI well pull ahead of the people who don't.
If you're in this role, here's what to do now
Treat AI as a colleague you manage, not a tool you use. Identify the tasks where you'd describe the work to a capable junior - those are the tasks AI can do for you now. Spend your time on the judgment calls and the relationships instead.
Almost every routine task in this role is within reach of today's language models. Roles at this level are getting rebuilt - often not by disappearing, but by one person using AI to do three or five people's output.
If you're in this role, here's what to do now
You don't need to be afraid. You need to be the person doing the rebuilding. The operators who learn to direct AI at scale in this kind of work become hugely valuable. The ones who wait to be told what to do get told what to do - and that thing is often 'we don't need as many of you anymore.'
Where a project with Alex usually starts for this role
These are the highest-importance tasks a language model can already handle directly today. In a typical engagement the first wins come from building workflows around these, so they stop eating your team's time.
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Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
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Identify and report problems in obtaining valid data.
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Review data obtained from interview for completeness and accuracy.
These are the highest-importance tasks AI can already handle when paired with the right tools and context. In a typical engagement the first wins come from building workflows around these — usually the difference between an LLM that can technically do the job and one that actually does it inside your business.
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Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
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Locate and list addresses and households.
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Identify and report problems in obtaining valid data.
Every role has three or four wedges like these. Finding them takes an hour. Turning them into a workflow your team actually uses takes a few days. Talk to Alex about a project →
The full task breakdown
Every O*NET task for this occupation, split by what AI can already do unaided versus what still needs a human. Importance is O*NET's 1–5 rating of how central each task is to the role.
Tasks via O*NET "Interviewers, Except Eligibility and Loan" (43-4111.00).
What AI can already do
8 of 16 tasks · unaided
Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
Identify and report problems in obtaining valid data.
Review data obtained from interview for completeness and accuracy.
Compile, record, and code results or data from interview or survey, using computer or specified form.
Assist individuals in filling out applications or questionnaires.
Identify and resolve inconsistencies in interviewees' responses by means of appropriate questioning or explanation.
Prepare reports to provide answers in response to specific problems.
Explain survey objectives and procedures to interviewees and interpret survey questions to help interviewees' comprehension.
Where humans still hold the line
8 of 16 tasks
Locate and list addresses and households.
Ensure payment for services by verifying benefits with the person's insurance provider or working out financing options.
Perform office duties, such as telemarketing or customer service inquiries, maintaining staff records, billing patients, or receiving payments.
Perform patient services, such as answering the telephone or assisting patients with financial or medical questions.
Contact individuals to be interviewed at home, place of business, or field location, by telephone, mail, or in person.
Supervise or train other staff members.
Collect and analyze data, such as studying old records, tallying the number of outpatients entering each day or week, or participating in federal, state, or local population surveys as a Census Enumerator.
Meet with supervisor daily to submit completed assignments and discuss progress.
Tasks via O*NET "Interviewers, Except Eligibility and Loan" (43-4111.00).
What AI can already do
13 of 16 tasks · with tools
Ask questions in accordance with instructions to obtain various specified information, such as person's name, address, age, religious preference, or state of residency.
Locate and list addresses and households.
Identify and report problems in obtaining valid data.
Ensure payment for services by verifying benefits with the person's insurance provider or working out financing options.
Perform office duties, such as telemarketing or customer service inquiries, maintaining staff records, billing patients, or receiving payments.
Review data obtained from interview for completeness and accuracy.
Compile, record, and code results or data from interview or survey, using computer or specified form.
Perform patient services, such as answering the telephone or assisting patients with financial or medical questions.
Assist individuals in filling out applications or questionnaires.
Identify and resolve inconsistencies in interviewees' responses by means of appropriate questioning or explanation.
Collect and analyze data, such as studying old records, tallying the number of outpatients entering each day or week, or participating in federal, state, or local population surveys as a Census Enumerator.
Prepare reports to provide answers in response to specific problems.
Explain survey objectives and procedures to interviewees and interpret survey questions to help interviewees' comprehension.
Where humans still hold the line
3 of 16 tasks
Contact individuals to be interviewed at home, place of business, or field location, by telephone, mail, or in person.
Supervise or train other staff members.
Meet with supervisor daily to submit completed assignments and discuss progress.
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Methodology
This role's exposure score comes from Eloundou et al's 2023 GPT task labels, aggregated by O*NET importance within each O*NET-SOC code, then bridged to UK SOC 2020 via ISCO-08 (ONS Vol 2 coding index) and US SOC 2010 (BLS crosswalk). Employment and median pay come from ONS ASHE Table 14.7a, 2025 provisional. ASHE covers employees only, so self-employed workers are not counted.
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